Prevention Isn’t a Campaign. It’s a Commitment, And This Website Reflects That.
The Wayne County Recovery Coalition doesn’t show up for a month and disappear. They show up every month — for National Recovery Month, for Mental Health Awareness Month, for every health observance on the calendar — with content, resources, and community engagement that keeps prevention top of mind across Wayne County all year long.
That kind of consistency takes infrastructure. It takes a platform built for ongoing content, not just a static page.
FDM built them exactly that.
Industry: Community Health / Nonprofit
Services: Website Design, Content Strategy, Blog Development, Hosting & Maintenance
Partnership Length: 5 Years
The Challenge
Substance misuse prevention is a long game. You don’t change community behavior with a single event or a single message. You change it through consistent presence — educational content, community connections, and a platform that keeps the conversation alive even when no one is in crisis.
The Wayne County Recovery Coalition needed a website that could sustain that kind of presence. Not a digital brochure, but a living content platform — one that could hold blog posts, resources, event announcements, webinar promotions, and partner highlights without becoming cluttered or hard to navigate.
Founded in 2019 and supported by the Drug Free Communities Support Program, the WCRC had the mission and the drive. They needed the digital infrastructure to match.
Key areas of focus:
- Building a content platform that could sustain ongoing prevention education and monthly awareness campaigns
- Making recovery resources easy to find for community members who need them
- Creating a credible, welcoming presence that reduced stigma around recovery and mental health
The Solution
FDM built a resource-rich website with a content strategy at its core. The blog system, resource library, events calendar, and webinar tools give the WCRC everything they need to keep showing up — month after month, awareness campaign after awareness campaign.
- A full blog platform with organized content categories. Early Recovery, Long Term Recovery, Prevention, Let’s Talk — each category supports a different audience and a different kind of conversation, making it easy for visitors to find what resonates with them.
- A resource library built for community education. Downloadable infographics, stigma-reduction materials, and educational resources give community members and coalition partners tools they can actually use in the real world.
- Events calendar and webinar promotion tools. Monthly coalition meetings, upcoming webinars, and community events are organized and promoted in one place — making it easy for residents and partners to stay engaged.
- Partner highlights that celebrate the coalition. Sector representatives, community partners, and member organizations each have a presence on the site — because this work only happens because of the people doing it.
More Than a Website — A Platform for Change
The Wayne County Recovery Coalition was founded in 2019 with a clear mission: change the story around substance misuse in Wayne County. Through the Drug Free Communities Support Program, they’ve built a coalition of community partners, sector representatives, and dedicated coordinators who show up every month — in meetings, in community events, and online.
FDM built a website that shows up the same way. The content strategy is designed around national health observances so the WCRC always has a relevant message to share. The resource library grows over time. The blog builds a searchable archive of prevention education. It’s not just a website — it’s a tool for sustained community change.
The Results
The WCRC now has a digital presence that works as hard as they do. It educates, connects, and mobilizes the Wayne County community around recovery and prevention — month after month, whether anyone is looking at it or not.
That consistency is the whole strategy. And the website makes it possible.
Key outcomes include:
- Content platform enabling monthly awareness campaigns aligned with national health observances
- Resource library giving community members and partners instant access to prevention and recovery materials
- Events and webinar tools driving active participation in coalition activities and meetings
- Professional digital presence supporting the WCRC’s credibility as Wayne County’s go-to recovery resource
Ready to Build Something That Lasts?
Whether you’re starting from scratch or inheriting a site that needs a serious update, FDM brings the same long-term thinking to every client we work with.
— we’ll show you exactly where your site stands and what to do next.
We Don’t Just Build Websites
We build lasting partnerships. Let’s chat today about any of your small business digital marketing needs! From Google Business Profiles to Email Marketing to Custom Websites, we are ready to work with you and tailor our services to your needs.
