Where Wayne County Kids Play — And Where Parents Register Them.
T-Ball. Basketball. Soccer. Softball. Football. Swimming. Golf. Tennis. Track. Cheerleading. And Buddy Ball adaptive sports for kids of every ability. Wayne County Parks and Recreation runs programs for children as young as four across more than a dozen facilities throughout the county.
That’s a lot to manage. And before FDM, a lot of it was still being managed by phone, paper, and in-person registration.
We built them a website that handles the scale.
Industry: Local Government / Parks & Recreation
Services: Website Design, Online Registration System, Hosting & Maintenance
Partnership Length: 18 Years
The Challenge
Running a county-wide recreation department means operating in multiple places at once — different sports, different age groups, different facilities, different seasons. For the staff at Wayne County Rec, keeping registration manageable while also keeping hundreds of parents informed was a constant logistical challenge.
Parents, meanwhile, needed a better experience. They wanted to sign up their kids online, find out what programs were available for their age group, and know which facility to show up to — without calling the office to ask.
The website needed to solve both problems at the same time.
Key areas of focus:
- Building an online registration system that makes signing up for youth sports simple and fast for families
- Organizing 13+ facilities and 10+ sports programs in a way that’s easy to navigate
- Creating a central hub for sports schedules, announcements, and seasonal program information
The Solution
FDM built a recreation website designed for volume — one that gives the department the tools to manage programs at scale while giving families the smooth, modern experience they expect.
- Full online registration with shopping cart functionality. Sign-ups happen online now. No lines, no paperwork, no waiting for office hours. Families register at 10 PM on a Tuesday if that’s when it works for them.
- Facility directory with photos and details for all 13+ recreation sites. From Gardi Recreation Center to the Soccer Complex to Oglethorpe Landing, every facility has its own page — with what’s there, what programs are offered, and how to find it.
- Individual sport program pages for every offering. T-Ball, Baseball, Softball, Football, Soccer, Basketball, Track, Tennis, Golf, Swimming, and Buddy Ball adaptive sports — each with age requirements, registration info, and season details.
- Downloadable guides and sponsorship pages. The full Recreation Guide, the GRPA Athletic Manual, and sponsorship opportunities are all available in one place for coaches, parents, and community partners.
A County That Plays Together
Wayne County Parks and Recreation doesn’t just run sports leagues — they build community. Their programs connect kids across the county, introduce families to each other, and create the kind of local athletic culture that shows up later in school programs, community pride, and memories that last decades.
FDM built a website that supports that mission at every touchpoint. Whether a parent is registering their four-year-old for T-Ball at midnight or a coach is looking for the athletic manual before a season starts, the site is ready.
The Results
Wayne County Recreation now has a digital home that matches the scale and energy of their programs. Registration is easier. Communication is clearer. And the department can spend more time on the field and less time on the phone.
That’s a win for everyone in Wayne County.
Key outcomes include:
- Streamlined online registration reducing friction for families signing up for youth sports
- Clear facility directory helping residents find and use county parks and recreation sites
- Comprehensive sport program pages supporting every athletic offering in the county
- Central hub for schedules, guides, and announcements keeping the community informed
Ready to Build Something That Lasts?
Whether you’re starting from scratch or inheriting a site that needs a serious update, FDM brings the same long-term thinking to every client we work with.
— we’ll show you exactly where your site stands and what to do next.
We Don’t Just Build Websites
We build lasting partnerships. Let’s chat today about any of your small business digital marketing needs! From Google Business Profiles to Email Marketing to Custom Websites, we are ready to work with you and tailor our services to your needs.
