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Tag: Marketing
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The 5 Must Knows of Mobile Marketing
Adobe defines mobile marketing as a multi-channel digital marketing strategy aimed at reaching a target audience on smartphones, tablets, and other mobile electronic devices via websites, email, social media, messages, and apps. This read on mobile marketing isn’t just for business owners, managers, or technologically sound people. It’s for everybody because in a way, marketing connects all of us through our mobile devices. So wherever you fit into the marketing world from producer to consumer, it’s important to develop personalized content and keep the attention of your audience through their little screens!
1. If it’s not obvious already… mobile users are EVERYWHERE.
A study done by the Pew Research Center in 2019 shows that 1 in 5 Americans are ‘smartphone only’ internet users. This means there is no laptop or computer in their house or any type of broadband service. So, as everybody continues to be on the go, so does their mobile phone! As a business, this is important to know because you have to find a way to strategically market where your target audience is – which is more than likely on mobile devices.
2. The number of smartphone users increase daily.
Statista predicts that the number of smartphone users worldwide will surpass 3.8 billion in 2021. Whereas in 2016, there were only (but still a lot) 2.5 billion users.
Number of smartphone users worldwide from 2016 to 2021 This indicates yet again that people would rather be on their phone than anything else. So what does this mean for producers, managers, and anybody that develops and creates for the digital marketing world? It time to design easy to engage and mobile friendly websites, apps, messaging, accounts, and more!
3. Good mobile marketing = good mobile traffic
No, I’m not talking about when the highway is backed up. I’m talking about ways to track your audience’s responsiveness to what you are putting on the internet for them to see! Google Analytics is a popular site for looking into all kinds of reports from page visits to how users found your site to what kind of browser they were on – it’s crazy y’all! It might even be able to show you what you had for breakfast…just kidding!
4. You have Viral Potential
If you don’t believe me, just look at Instagram! Influencers, brands, bloggers, small business owners, friends and everyone in between can use Instagram to promote their content. In fact, Instagram alone has topped over 1 billion monthly users according to Adobe Spark. An app like Instagram is so easy to share videos and/or pictures by messaging, putting it on other social media platforms, copying the link, etc. Your content can be found by hundreds, thousands, and millions of people! This form of mass communication creates room for more exposure without the effort of the company. Just let the mobile marketing content speak for itself and people will share!
5. Payments made easy
This is specifically for anyone that sells any time of product or service online. We all know how it is looking through your purse to find your wallet, swiping your card or making exact change for your purchase. Comparingly, online payments are playing a significant role especially during this COVID period. So get online, sit back, and watch your mobile marketing sales go up!
Now you know – mobile is the best way to market! So what are you waiting for? Bring your business to mobile phones to see great new results!
Struggling to figure out the best way to market on mobile? No worries, that’s what we are here for! You can send us a message on our Contact Us page, give us a call, or connect with us on social media account below. We hope you learned something new from this article and don’t be afraid to reach out to us if you have any questions…that is what we are here for!
Always Looking Forward,
Shelby
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Get Your Business Online with Google Q&A
Since we know navigating the Internet can be complicated, we came up with questions you may have regarding how to get your business on Google with answers for the experienced and unexperienced. So, here we go:
What is a Google My Business page?
It is a free tool offered by Google to set up a profile of your company, organization or business. It lets you manage how people will see your business when it shows up in their search and maps. If you have to, think of it as Google’s version of a dating website. How can you make your business profile look the best it can be for the customers looking for your service or product?
What all does the profile include?
- Business name
- Location
- Hours of operation
- Photos/videos
- Reviews
- Delivery method
- Contact info.
- Website link
There is a lot more advanced information in there when you dig deeper, but this is a great place to start if you are just setting it up. You can go back in any time and move things around, update photos, change users, etc.
Check out these statistics from a UGA Small Business Development Center webinar I virtually attended:
Do you have to have a Google account to create a Google My Business page?
- YES! So if you already have one, sign in.
- If not, you can find a blue box in the top right corner that says “Sign In” where you can create an account.
- Next, you want to go to google.com/business where you can click on the “Start Now” button in the top right corner.
This is where you can find all the information you will enter that the public will be able to see on your business profile. It is important that this information is accurate and complete to effectively connect with your customers.
Which option should I choose to verify my GMB?
This can be different for certain types of businesses. Your options are:
- Phone or email which would be the easiest.
- Bulk verification shouldn’t be an option unless you are verifying the same business in 10 or more different locations.
- Postcard which is sent in the mail with a code you can use to verify your account.
Note: Some people also don’t want to put their whole address on Google because they may work from home. So, if you choose the postcard verification, you will need to put your whole business address in for this method, but it will not be made public.
Another note: Google searchers will not be able to see your business if it isn’t verified. This step is VERY important.
How will I go back into my GMB and make changes later on if I need to?
Once you sign into the Google My Business, you will see a sidebar on the left side. You can go through each tab and change or update your information from there. This includes:
- View Insights
- Manage the users allowed on the account
- Update photos
- Create an ad
- Respond to reviews
- Add events, updates or offers,
- Enter wheelchair accessibility,
and a whole bunch more.
There is also an option for the public to suggest an edit that doesn’t go through your google account to confirm that information. Check back regularly to make sure all your business information is correct.
Do I need the app on my phone?
Although it doesn’t have a desktop version, it would be helpful to have handy in case your hours unexpectedly change. It can also be easier to upload recent photos from your phone to make a post instead of going onto your computer and uploading the images from there.
There is so much information to share because it can be a complex process. However, you should be good to go if you follow the steps above.
We wish you all the best in navigating your way through the Google My Business account process. As always, we are here to help if you have any questions along the way. When in doubt, you know that you can always do this:
Don’t forget to share and follow the links below to keep up with us throughout the week!
Always Looking Forward,
Shelby