Let’s face it, everybody struggles. Some days, you may even feel like you are driving and the brakes have gone out! The awesome part about it is that challenging situations can lead to success, wisdom, new strength, and better opportunities. So whether you are struggling in the digital marketing department or just winding through life’s twists and turns, we have some helpful tips and suggestions to get you off that bus and driving your own vehicle.
#1: Stretch every dollar you have
Whether it be investing in our local businesses, fine tuning your target audience in ads, or connecting with other companies, make sure that every decision you make has a purpose behind it. For example, you only have $50 in your budget for the month to do all your social media advertising. No need to panic. You can advertise on Facebook and run your ad for as low as $3 a day. This will give your ad at least 15 days to run. That’s half of a month! While it may be frustrating dealing with numbers (I know that struggle), prioritize and make the most of it. If you know that you only have a limited amount of money to run the ad, make sure it is the best ad you could possibly create that will generate as many new followers and page likes as possible.
#2: Enhance your landing pages
If you’re seeing a good amount of impressions but not a lot of engagements, it may be because the places potential customers click aren’t grabbing their attention. When you see a cute pair of shoes you want or a special tool (for you men), you don’t want to click through 5 different pages to get to the checkout page or search the page for 10 minutes trying to figure out how to purchase them. Keep them reeled in with a simple and user-friendly website. This will have them coming back for more if they are impressed by the ease of use.
#3: Think differently to generate new leads
Establishing a strong online presence while being a small business can seem like a big mountain to climb. We know you have spent endless hours of your time pouring your heart and soul into a business. If your vision and end goal you have just seem too unachievable, take a deep breathe and know that it is okay. These are crazy times we are living in – you have no one to blame, especially not yourself. While taking that deep breathe, step back and adjust your sails. A lot of businesses have been learning new ways to operate because of COVID restrictions. It could end up being a great blessing in the end!
I have only touched the surface of what small businesses are facing in today’s society. If you’d like to read a more in-depth article of struggles within digital marketing, check out the Why Your Company Struggles to Master Digital Marketing Maturity article from Forbes.
I look at struggle as an opportunity to grow. True struggle happens when you can sense what is not working for you and you’re willing to take the appropriate action to correct the situation. Those who accomplish change are willing to engage the struggle.– Danny Dreyer
We would love for you to comment or share this post and tell us what has gotten you a ticket on the struggle bus before. If so, how did you manage to navigate your way to a better mode of transportation?
Always Looking Forward,